The company compares the podcast five-star ratings to the ability to see the number of monthly listeners on artist pages - in both cases, the goal is to give potential listeners context about popularity. Meanwhile, Spotify doesn’t have a similar rating system for music: You can “like” an individual song, though, and that data is incorporated into Spotify’s music-recommendation algorithms. Spotify expects user ratings will be another signal for listeners to discovery new podcasts, in addition to existing features like Podcast Charts and personalized recommendations.
The average rating will be publicly displayed on the podcast’s show page on Spotify, along with the total number of ratings the show has received. In truth this is not a surprise, although it means Spotify will not be using these shows as marketing vehicles (by including ads for its service when they are available elsewhere) or boosting the reach of its Spotify Audience Network ads to rival platforms with them.On Spotify, users will be able to rate a podcast only after listening to a show, at which point they will have the opportunity to give it a rating using a 1-5 star system. There is come careful messaging here: stressing twice that the shows are still available for free, it’s just that they’re only on Spotify. Shows including ‘Serial Killers’, ‘Horoscope Today’, ‘Motherhacker’ and ‘How to Save a Planet’ are the ones named in the post. “To enhance our discovery and editorial prowess, in the last few months we’ve brought some of our shows exclusively to Spotify.” “We want to acknowledge that some have pointed out to us that their favourite Spotify-produced podcasts have disappeared from their usual podcast feeds,” announced the company yesterday. That policy appears to be evolving now, however. Spotify has bought several podcast production studios in the past couple of years, and often it has left their shows on other podcasting platforms rather than making them exclusive to its service.
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